Why Passion 4 Paddleboards

Passion 4 Paddleboards is powered by the team at SUP Inflatables, the UK’s largest iSUP store. We live and breath paddleboarding, and felt that the SUP community needed a place online for honest, impartial buyer’s advice. A place to inspire experienced paddlers to seek new adventures and to help newbies to get on the water for the first time.

Passion 4 Paddleboards

As true paddleboard enthusiasts and experts on all things SUP, we are often left shocked and confused when reading equipment reviews and articles published online. In our experience we have found many kit reviews misleading, leaving buyers at best unsure about what paddleboard they should buy, and at worst so misinformed so that they purchase a board that won’t best fulfill their needs. In the current inflatable paddleboard market there is a massive variation in quality and constructions available that leads to huge differences in performance and durability of the boards. Choosing the right paddleboard is so important to ensure that you have the best possible time on the water.

We have created Passion 4 Paddleboards to offer the community a place to read honest, well-informed and accurate reviews from real paddlers. Articles are submitted by you, the paddleboard enthusiasts. The most helpful and genuine articles are selected by the experts at SUP Inflatables to be published, ensuring that all of the advice that you find on this website has been given the seal of approval by those at the top of the SUP industry.


Emma from SUP Inflatables at the Naish N1sco Race in Swanage

SUP Inflatables is the UK’s largest inflatable paddleboard store. As well as stocking over 100 different paddleboards from the major SUP brands there is a dedicated SUP-specific waterwear department and an extensive range of SUP paddles and accessories. Offering the most honest and considered buyer’s advice has always been at the heart of the SUP Inflatables ethos. We won’t ever try and sell a board to somebody, regardless of it’s suitability, just to make the most profit. Having worked in the watersports industry for over 30 years we know that it’s all about helping people to have the best experiences on the water.

This is why we ensure the content on Passion 4 Paddleboards is impartial, unbiased and fair.

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